A rare demijohn of Cognac Frapin sells for €15,000
27 September, 2011
A five-litre demijohn of 1985 Cognac Frapin has sold for €15,000 at a charity auction.
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Ben Branson
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There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
